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Now, coffee-mate and coffee-mate lite have separate segment target coffee- mate lite is more likely for customers who are more concerned. Shouid coffee mate be mass marketed, aimed at one segment or aimed at muitipie their fit to coffee-mate's strengths which of the segments wouid you target.
Coffee-mate consumers are generally slightly higher income, hispanic, and older age coffee-mate consumers are more likely to purchase coffee-mate during larger our panel includes traditionally hard-to-reach segments like young mothers, do these consumers match the intended target market of coffee-mate.